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BtoB

Hewlett-Packard, Pivotal in European CRM marketing deal

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Palo Alto, Calif.--Hewlett-Packard Co. and Pivotal Corp. have entered a joint European customer relationship marketing deal. Hewlett-Packard and North Vancouver, British Columbia-based Pivotal will jointly market Pivotal's CRM and e-marketing software platform, Pivotal Demand Chain Network, to companies across Europe, the Middle East and Africa. The platform allows businesses to meld Internet-related direct marketing, sales and customer service functions. The move underscores HP's deepening involvement in European online marketing; notably, the company's top Internet marketing executive is based in Switzerland.
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