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BtoB

Hewlett-Packard Co.

Published on .

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HP—Hewlett-Packard Co. has selected Omnicom Media Group, New York, to handle its global media account, estimated at $1 billion, following a review. The incumbent was ZenithOptimedia, which had served as HP’s media agency of record since 2004. In a statement, HP confirmed it had selected Omnicom for media strategy, planning and buying services.
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