Company: Hewlett-Packard Co., Palo Alto, Calif.
Agency: N/A Market: IT buyers
Quick chase: The HP ProBook 6455b floats in deep space as features such as innovative security, enhanced graphics and wireless connectivity are trumpeted in the headline. Figuring there's no time for small talk, the art director settles for a series of useful feature bullets in the copy block. It all works in a workmanlike way.
Chasers' choice: Gloat