BtoB

High Performance Strategies for B-to-B Acquisition, Activation and ROI

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Join our expert panel to discover the proven approaches B-to-B marketers are using to drive sales in today’s tough marketplace. You will discover: • How your demand generation system compares to the best in the business • Two proven approaches to lead generation that are still working today • The benefits of using integrated vs. divergent field and phone sales resources • The critical success factors for reliable ROI measurements • The right methodologies for brand, lead generation, and sales conversion marketing
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