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BtoB

High-profile Web sites report gain in ad sales

Published on .

New York--The Online Publishers Association is arguing that the demise of online advertising is premature.

Fourteen high-profile sites, all of which are members of the OPA, reported strong gains in the second quarter, according to the association. The sites are Bankrate.com, Boston.com, CondeNet, ESPN.com, FoodTV.com, Forbes.com, HGTV.com, NYTimes.com, Slate.com, SportingNews.com, Tribune Interactive, USAToday.com, Wall Street Journal Online and Washingtonpost.Newsweek Interactive.

These 14 sites reported that their second quarter ad sales increased by an average of 34.2%, compared with the same quarter last year. Additionally, year-to-date ad revenue grew an average of 33.5% compared with the same period last year.

“The focus on industrywide Internet ad sales figures masks the important trend we’re witnessing, which indicates that advertisers are seeking out strongly branded media sites for their online ad placements,” said Michael Zimbalist, executive director of the OPA.

--Sean Callahan

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