Fourteen high-profile sites, all of which are members of the OPA, reported strong gains in the second quarter, according to the association. The sites are Bankrate.com, Boston.com, CondeNet, ESPN.com, FoodTV.com, Forbes.com, HGTV.com, NYTimes.com, Slate.com, SportingNews.com, Tribune Interactive, USAToday.com, Wall Street Journal Online and Washingtonpost.Newsweek Interactive.
These 14 sites reported that their second quarter ad sales increased by an average of 34.2%, compared with the same quarter last year. Additionally, year-to-date ad revenue grew an average of 33.5% compared with the same period last year.
âThe focus on industrywide Internet ad sales figures masks the important trend weâre witnessing, which indicates that advertisers are seeking out strongly branded media sites for their online ad placements,â said Michael Zimbalist, executive director of the OPA.