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BtoB

Hill, Holliday launches CRM unit

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Boston--Ad agency Hill, Holiday Connors, Cosmopulos has launched Hill, Holliday CRM and hired Tony Mayo to head it up as senior VP-general manager. Formerly, Mayo was co-acting CEO of direct marketer Epsilon Inc. The move comes as Hill, Holliday's competitors, including Grey Global Group Inc., strengthen their CRM abilities to compete with technology-only providers.
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