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BtoB

Hilton debuts first iAd

Published on .

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McLean, Va.—Hilton Hotels & Resorts debuted its first iAd as an extension of its “Stay Hilton, Go Everywhere” campaign. The ad was developed by Organic, San Francisco, and is running on Apple's iAd mobile advertising network, available on iPhone, iPad and iPod devices. The interactive ad showcases Hilton properties around the world and takes users on “virtual vacations” by allowing them to navigate through the hotel environments using touch technology. “We continue to leverage the latest technologies to share the Hilton story with today's tech-savvy travelers,” said Dave Horton, global head of Hilton Hotels & Resorts, in a statement. The campaign budget was undisclosed.
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