Memphis, Tenn.—Hilton Garden Inn rolled out an integrated ad campaign, called “We Speak Success,” aimed at business travelers. The campaign includes print, online and out-of-home ads. It will use business terms such as “ROI” and “EOD” to show that Hilton Garden Inn speaks the language of business travelers, according to the company. Print ads are running in such publications as BusinessWeek, The New York Times
and USA Today.
The campaign also includes a Facebook app at www.facebook.com/hiltongardeninn. The budget was undisclosed.