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BtoB

Hitachi America debuts brand campaign

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Tarrytown, N.Y.—Hitachi America introduced a U.S. corporate brand campaign aimed at four vertical industries—automotive, medical, power and IT. The online campaign, called “Social Innovation Business,” is aimed at C-level executives and business decision-makers, and shows how Hitachi's products and services are deeply embedded in many elements of society. The campaign was created by MRM New York. Billings were not disclosed.
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