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BtoB

Hitachi Group debuts 'Social Innovation' campaign

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Marketer: Charles Schwab & Co.
Campaign: “Own Your Tomorrow”
Media: TV, print, online
Agency: Crispin Porter+Bogusky, Santa Monica, Calif.
Target audience: Investors


Marketer: Independence Blue Cross
Campaign: “Live Fearless”
Media: TV, print, radio, online, out-of-home
Agencies: McGarryBowen, Chicago; Tierney, Philadelphia
Target audience: Healthcare customers
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