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BtoB

Hitachi Group introduces global ad campaign

Published on .

Tokyo—Hitachi Group rolled out a global brand campaign called “Social Innovation—It's Our Future.” The integrated campaign was created by Dentsu, Tokyo, and is running in 17 countries. The campaign is designed to show how Hitachi Group is helping to solve global problems with its Social Innovation Business, including IT and infrastructure solutions. The campaign budget was not disclosed.
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