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BtoB

Hitachi launches ad campaign

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Brisbane, Calif.—Hitachi America has launched its largest-ever North American brand campaign.

The multimillion-dollar campaign, “Hitachi—True Stories,” was developed by McCann-Erickson, San Francisco. It includes documentary-style online “films” of Hitachi customers in North America, showing how the company is changing lives through its products.

The campaign promotes Hitachi’s medical technology, information and telecommunications systems, power and industrial infrastructure, and consumer electronics technologies.

Media include online, print and outdoor advertising.

—Kate Maddox

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