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Hitachi unveils corporate brand campaign

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Tarrytown, N.Y.—Hitachi has introduced a new corporate brand campaign, designed to show the company’s ongoing commitment to innovation and environmental corporate responsibility.

The integrated effort, developed by Gotham, New York, includes print and online. It is targeted at C-level executives and business decision-makers. The budget was undisclosed.

The campaign includes a microsite at www.hitachi.us/connected.

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