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BtoB

Hitwise acquires HitDynamics

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New York—Hitwise, a competitive intelligence service, announced it has acquired HitDynamics, a technology platform that combines search campaign management, search marketing reporting and conversion tracking analytics into a single interface.

HitDynamics is currently used by agencies and Web site marketers to implement search marketing campaigns and track their return on investment for paid, organic and affiliate search.

HitDynamics will continue to operate independently in Edinburgh, U.K. Hitwise said it will now be able to offer integrated search services to global clients. Financial terms of the deal were not disclosed.

—Carol Krol

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