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Hitwise launches upgraded demographic targeting tool

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New York—Hitwise announced the launch of Lifestyle 2.0, an upgraded demographic targeting tool for online marketers.

The new software combines audience segmentation data from Claritas, a VNU company, with Web analytics to help marketers target online audiences.

Claritas data include geographic distribution, lifestyle information and offline media behavior. The software also includes a segment search tool with 14 demographic and lifestyle categories.

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