×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

HiveFire study finds creating new content is a challenge for marketers

Published on .

Cambridge, Mass.—More than one-quarter (26%) of b-to-b marketers say delivering new content on a regular basis is their biggest marketing challenge, according to a study by HiveFire, an online content marketing technology company.

The study was based on an online survey of more than 100 b-to-b marketers, conducted in the third quarter.

It found that 44% of marketers surveyed do not have a corporate blog and, of those that do, only 10% publish new content daily there.

About one-third (30%) publish new blog content on a less-than monthly basis.

Overall, 70% of b-to-b marketers have incorporated some kind of social media into their marketing strategy, such as social networks Facebook, LinkedIn and Twitter.

Most Popular
In this article: