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BtoB

Hofer & Beatty adds partner, changes name

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Bloomfield Hills, Mich.--Advertising, sales promotion and interactive agency Hofer & Beatty announced that it has become HoferBeatty & Boyd, with the addition of Brian Boyd as partner and president. Boyd, who was previously promotion manager at General Motors' Chevrolet division, will be responsible for developing new business for the agency, which counts many automotive clients among its customers.
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