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Holiday Inn Express rolls out ad campaign

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Atlanta—Holiday Inn Express, a unit of InterContinental Hotels Group, debuted a new ad campaign called “Stay Smart.” The campaign was created by Ogilvy & Mather, New York, and features two new television commercials that will run on cable channels including Bravo, ESPN, FX and TBS. The effort is aimed at business and leisure travelers and is designed to show how Holiday Inn Express is a smart choice for savvy, value-conscious travelers. It also includes online, mobile, social and out-of-home components. The budget was not disclosed.
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