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BtoB

Holiday Inn names Ogilvy & Mather AOR

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New York—Ogilvy & Mather, New York, has been named advertising agency of record for InterContinental Hotel Group's Holiday Inn brand, following a review. McCann Erickson, New York, was the previous agency. Ogilvy & Mather will be responsible for creative advertising, media planning and buying, social media, PR and market research. Billings were undisclosed.
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