×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Holiday Inn rolls out $100 million advertising campaign

By Published on .

Most Popular
Atlanta—Intercontinental Hotel Group announced it is launching a $100 advertising campaign for Holiday Inn—the largest in the hotel chain’s history.

The campaign, with the new tagline “Stay you,” was developed by McCann Erickson, New York, and includes TV, print and online. Media buying was handled by MindShare, New York.

The campaign coincides with the final stages of Holiday Inn’s brand relaunch, a $1 billion investment across more than 3,300 hotels worldwide.

In this article: