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‘The Hollywood Reporter’ debuts ‘50/50’ online ad format

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New York—The Hollywood Reporter announced the introduction of an online ad format called the “50/50.” The new unit, which stems from print-based formats, will provide marketers with half of the real estate available on a Web page. NBC Universal Television Studio is the exclusive advertiser for the site through mid-June. The 50/50 is slated to roll out in other Nielsen Business Media properties later this year.
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