Los Angeles—The Hollywood Reporter launched Pret-a-Reporter, a multiplatform fashion and beauty media brand to consolidate its coverage of top designers and celebrity fashion.
A new website, pretareporter.com, will also be accessible via the Style tab on the THR.com home page. Pret-a-Reporter, to be updated daily, will feature original profiles, red carpet coverage, shopping tours with fashion influencers, designer conversations and such multimedia content as movie and TV wardrobe room photo tours. It will be complemented by a Pret-a-Reporter-branded fashion and beauty page in the print publication.
With the site launch, The Hollywood Reporter will make its first move into b-to-c e-commerce. “Pret-a-Reporter is the first step in a channel growth strategy that will allow us to continue to diversify our audience and advertiser base,” said Dan Strauss, general manager-digital, in a statement.