Washington, D.C.—Out-of-home advertising revenue rose 4.3% in the second quarter of 2012 compared with the same period a year earlier, accounting for more than $2 billion in expenditures, according to the Outdoor Advertising Association of America.
Among OAAA's b-to-b categories of marketers using out-of-home, insurance and real estate companies increased spending 10.4% year-over-year, to $110.7 million for the quarter, while public transportation venues, hotels and resorts boosted spending 5.5%, to $166.0 million. However, financial services advertising for the quarter declined 10.6%, to $137.1 million, compared with the same quarter a year earlier.
Services and amusements marketers retained their No. 1 ranking in out-of-home ad spending, growing 7.1% to $372.9 million.
OAAA's study is based on figures supplied by Kantar Media, accounting firm Miller Kaplan and OAAA members. It includes estimates for billboard, street furniture, transit, cinema advertising and digital platforms.