Chicago—The Department of Homeland Security has commissioned the Ad Council, a nonprofit organization, to develop an ad campaign aimed at small businesses to educate them about the importance of developing emergency preparedness plans.
The Ad Council has selected Slack Barshinger, Chicago, to develop creative for the campaign, which will include print, online and radio.
Slack Barshinger will also lead an effort to solicit free print and online space among American Business Media members for the campaign.
“The research suggests that most business owners know they need an emergency preparedness plan, but they think it is too much work or too time consuming to develop,” said Gary Slack, chairman-chief experience officer at Slack Barshinger.
The campaign will be launched in Octobe,r and run in vertical trades and Web sites across a range of industries, based on publication support.
It will direct small businesses to go to http://www.ready.gov to download templates and worksheets that will help them develop emergency preparedness plans.