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BtoB

HookMedia lands new data management tool

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Boston--Seeking to give its clients more knowledge about their customers, HookMedia Inc., an online ad agency, introduced a new data management and reporting tool. The tool, called Artemis, is a $10 million patent-pending system that simplifies planning, executing, reporting and optimizing digital marketing campaigns. The reporting allows clients to, among other things, measure ad impressions and page views for new versus existing customers and track the reach and frequency of ads. HookMedia's b-to-b clients include Cisco Systems Inc. and PricewaterhouseCoopers L.L.P.
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