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Hoover’s adds e-mail addresses, Morningstar reports to platform

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Austin, Texas—Business information provider Hoover’s Inc. has enhanced its ConnectMail platform with 3 million new e-mail addresses and 1,800 Morningstar Equity Research reports.

With the additional names, Hoover’s says it now offers more than 10 million e-mail addresses through its ConnectMail platform to build targeted direct-marketing lists. The added Morningstar reports include its “Bulls Say/Bears Say” analysis and commentary, for deeper understanding of target companies, according to Hoover’s.

Additional platform enhancements include downloadable data for the facility size, geography and manufacturing sectors and of target customers, the company said.

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