Hoover’s: Businesses like social media for lead generation

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Austin, Texas—Most businesses either already use social media as a lead-generation tool or plan to begin leveraging its lead-gen potential, according to a poll conducted last week by business research company Hoover’s Inc.

Hoover’s polled 395 viewers of its Hoover’s Business Insight Zone blog with a single question: “Do you use social media to generate business leads?” A total of 191 replied yes, and 97 said it’s in their plans, for a combined 73% of the total.

The remaining 27% replied that they do not use social media as a lead-gen channel and have no plans to do so.

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