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BtoB

Hoover’s integrates with Oracle CRM on Demand

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Austin, Texas—Business research company Hoover’s Inc. has made available Access Hoover’s for Oracle CRM on Demand, giving Oracle customer relationship management users added business information from Hoover’s and its parent company, Dun & Bradstreet.

The Hoover’s and D&B partnership provides business contact information on more than 34 million companies. The information can be target-segmented and also appended to in-house lists.

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