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BtoB

Hoover's and Financial Times forge strategic alliance

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Austin and London--Financial Times Information Ltd., the online operation of The Financial Times, and Hoover's Inc., which provides online business information, on Monday announced an agreement to integrate key elements of each company's content within FT.com. Under the agreement, FT.com news stories will include links to Hoover's information, including company descriptions, contact information, key officers and competitors, as well as sales and employment figures. In turn, company information on Hoover's site will direct users to more than 3,000 related news headlines and articles from FT.com's archives.
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