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BtoB

Hoover's re-launches site, revamps advertising strategy

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Austin--Hoover's Inc. has re-launched its Web site, Hoovers.com, a move that includes a change in its advertising structure. The service will show fewer ads to subscribers than non-subscribers, and fewer ads still to premium level subscribers. Improvements to the site include intuitive navigation and search tools, as well as additional services and a separate section for subscribers.
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