Hoover’s promotion offers free information access

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Austin, Texas—Business research company Hoover’s Inc. has created a Customer Appreciation Month to promote its business information capabilities. Running through Oct. 3, the promotion allows Hoover’s customers and site visitors free access to a number of offerings, such as webinars, white papers and articles.

Featured are weekly sales themes, including prospecting, lead qualifying, presentation skills and overcoming objections, and closing the deal. The promotion also highlights Hoover’s latest product enhancements, including the addition of more professional contacts.

—Christopher Hosford

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