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BtoB

Hoover’s rolls out business blog to supplement company profiles

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Austin, Texas—Hoover’s Inc. on Wednesday announced the debut of Bizmology, a business blog that supplements Hoover’s company profiles.

The blog features several categories, including business commentary, industries, people and trends. The entries and archives, which are searchable and available via RSS feed, provide links to company profiles and fact sheets, relevant press releases and Web sites.

Bizmology also offers advertising opportunities for companies that want to align their messages with social media. —Matthew Schwartz

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