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Horowitz releases ‘State of Cable & Broadband’ survey

Published on .

Larchmont, N.Y.--Demand for cable modems and digital cable service remains high despite the economy, according to the annual “State of Cable & Broadband” report from Horowitz Associates Inc.

According to the survey, 44% of cable operators have increased their projections for cable modem installations since Sept. 11, 46% say their projections remain the same and 5% have lowered their projections.

The demand for digital cable services has risen since Sept. 11 as well, the survey found. Thirty-one percent of cable operators now offering digital services have raised projections for installations, while 46% say their projections remain the same and 10% have lowered projections.

The survey was conducted in November and December 2001, and provides information on the attitudes, interests and likely purchase behavior of television, cable, telecommunications and Internet consumers, as well as the plans of cable system operators.

It was also designed to show the impact of Sept. 11 on demand for cable and Internet services.

--Kate Maddox

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