BtoB

HotSocket gets $20M for expansion

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HotSocket Inc. has landed $20 million in financing to advance its plan to mesh direct-marketing techniques with Internet advertising. The company, which garners about 50% of its revenues from b-to-b advertisers, will use the funds to continue its expansion. HotSocket develops special advertising offers for customers after they click on a Web banner. It uses databases to determine the potential value of customers and the accompanying offer they should receive.

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