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Hoyt Publishing launches In-Store Marketing Institute

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Skokie, Ill.--Hoyt Publishing Co., which publishes trade magazines for retailers, has launched the In-Store Marketing Institute at http://www.instoremarketer.org. The site provides marketing intelligence for its retailer members. It was developed with assistance from Alliance, a Rock-Tenn Co.; RTC Industries Inc.; Henschel-Steinau Inc.; and United Displaycraft.
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