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HP Autonomy rolls out HP Digital Marketing Hub

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Palo Alto, Calif.—HP Autonomy, a provider of information management and analytics technologies, has introduced the HP Digital Marketing Hub, which enables marketers to personalize audience experiences based on real-time analysis of information from multiple customer touch points. The new service combines technologies from HP Autonomy with HP’s Big Data and analytics software products, such as HP Vertica and HP Labs, and leverages the HP Converged Cloud to bring advanced analytics to marketers through a cloud-based interface, the company said in a statement. HP Autonomy has worked with several independent software vendors and digital marketing agencies on co-development and integration programs for the new service, including BlueKai, Digital River, ExactTarget, Experian Marketing Services and Marketo.
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