HP awards global ad assignment to Goodby, Silverstein

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San Francisco—Hewlett-Packard Co. awarded a global advertising assignment for its personal systems group to Goodby, Silverstein & Partners, San Francisco.

Billings are estimated at more than $300 million.

The assignment includes international work previously handled by Publicis Groupe and its Publicis & Hal Riney unit, San Francisco.

Goodby handles advertising for HP’s enterprise division globally and printer division in North America.

HP began a review of its agencies following the departure of former CEO Carly Fiorina last year.

—Kate Maddox

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