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BtoB

HP chooses Omnicom Group

Published on .

Palo Alto, Calif—HP announced it has picked Omnicom Group to lead global communications strategy for its imaging and printing group.

Under the agreement, Omnicom will also develop a digital print supply chain to streamline the creation, management and printing of marketing campaign materials.

Financial terms were undisclosed.

HP also announced that Omnicom’s BBDO will join sibling shop Goodby, Silverstein & Partners in continuing to evolve HP’s “What Do You Have to Say” marketing campaign.

—Kate Maddox

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