×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

HP looking for creative agency for PC division

Published on .

Palo Alto, Calif.—Hewlett-Packard Co. is searching for a creative agency to handle its personal systems group, according to Advertising Age, a sibling publication of BtoB. HP considered splitting off its personal systems group, which manufactures PCs and mobile devices, but decided to keep the business and is now looking for an agency to handle work for the $41 billion unit. Its previous agency was Goodby, Silverstein & Partners, San Francisco. Twofifteen, San Francisco, which handles regional work for HP, and BBDO, New York, which handles corporate work, are said to be included in the review.
Most Popular
In this article: