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HP debuts ad campaign

Published on .

New York—Hewlett-Packard Co. has debuted a new ad campaign called “The Language of Touch,” created by BBDO New York. The campaign includes broadcast and cable TV, print, online and outdoor, and promotes three new touchscreen products—HP Envy 4 Ultrabook, a touchscreen notebook; HP Envy x2, a hybrid notebook-tablet; and HP Envy 23 TouchSmart, a desktop computer. The campaign budget was undisclosed.
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