×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

HP debuts ad campaign

Published on .

Most Popular
New York—Hewlett-Packard Co. has debuted a new ad campaign called “The Language of Touch,” created by BBDO New York. The campaign includes broadcast and cable TV, print, online and outdoor, and promotes three new touchscreen products—HP Envy 4 Ultrabook, a touchscreen notebook; HP Envy x2, a hybrid notebook-tablet; and HP Envy 23 TouchSmart, a desktop computer. The campaign budget was undisclosed.
In this article: