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HP features ‘Dirty Jobs’ star in new campaign

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Palo Alto, Calif.—HP is using Mike Rowe, star of the Discovery Channel’s “Dirty Jobs” cable show, in a new marketing campaign for its Pavilion notebook. The campaign, including direct mail and online, features Rowe in a series of vignettes in which he uses his Pavilion notebook in his job, roaming around the country and finding people who work at dirty jobs. The videos are available on www.hp.com.
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