Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


HP features ‘Dirty Jobs’ star in new campaign

Published on .

Palo Alto, Calif.—HP is using Mike Rowe, star of the Discovery Channel’s “Dirty Jobs” cable show, in a new marketing campaign for its Pavilion notebook. The campaign, including direct mail and online, features Rowe in a series of vignettes in which he uses his Pavilion notebook in his job, roaming around the country and finding people who work at dirty jobs. The videos are available on www.hp.com.
Most Popular
In this article: