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BtoB

HP, Intel to launch joint campaign

Published on .

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Santa Clara, Calif.—Hewlett-Packard Co. and Intel will launch an integrated marketing campaign on March 20 to promote HP Integrity servers running on Intel Itanium 2 processors.

The campaign has the theme, “Itanium+Integrity. On and on and on.” It was developed by HP’s agency, Goodby, Silverstein & Partners, San Francisco.

The campaign features customer case studies, showing how Itanium-based HP Integrity servers provide flexible capacity, secured availability and simplified management for global organizations.

Print ads are appearing in publications including The Wall Street Journal and The Economist, and online ads are running on sites including Yahoo.com and CNET.com.

The budget was undisclosed.

—Kate Maddox

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