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BtoB

HP kicks off Super Bowl campaign

Published on .

Palo Alto, Calif.—Hewlett-Packard Co. kicked off the newest phase of its “The Computer Is Personal Again” ad campaign during Super Bowl XLI. The campaign—developed by Goodby, Silverstein & Partners, San Francisco—is designed to boost HP’s market share in the personal computer segment. It is aimed at business executives and consumers. The Super Bowl spot featured the Orange County Choppers, an HP client, and shows how the custom motorcycle business uses HP technology to succeed. The ad is the first of four new TV spots that will be rolled out in the next few months. The campaign also includes print and online. The budget was undisclosed. —Kate Maddox
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