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BtoB

HP launches enterprise ad campaign

Published on .

Palo Alto, Calif.--Hewlett-Packard Co. Monday launched its largest enterprise ad campaign ever.

The integrated campaign, featuring the tagline “Change + HP,” was developed by Goodby, Silverstein & Partners. It will include TV, print, online and outdoor.

The print campaign launched with 16-page inserts in The Wall Street Journal and The New York Times, showcasing HP customers.

The TV, online and outdoor components will roll out in March.

The budget for the campaign was not disclosed.

--Kate Maddox

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