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HP launches global brand ad campaign

Published on .

Palo Alto, Calif.—Hewlett-Packard Co. Monday launched a global brand advertising campaign, the first since the hardware company’s contentious merger with Compaq Computer Corp. in May. The campaign, which includes includes television, print, online and outdoor, shows the ways people and businesses use HP technology. It was developed by Goodby Silverstein & Partners, San Francisco. The budget was undisclosed, although it is estimated at hundreds of millions of dollars. Print ads broke Monday in The Wall Street Journal and The New York Times, and the first TV ad broke on CNBC's "Early Today Show" and will be followed by an ad on ABC's "Monday Night Football."
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