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HP launches 'You + HP Experience' tour

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Palo Alto, Calif.--Hewlett-Packard Co. has launched the “You + HP Experience” mobile tour, which aims to educate customers about HP Real Life Technologies.

The tour is an extension of HP’s $300 million “You + HP” ad campaign, which was developed by HP’s ad agency Goodby, Silverstein & Partners.

The tour features a mobile structure that will be used at more than 45 events in 2004, including the Indianapolis 500 and NFL football games, demonstrating HP products such as digital photography and notebook computers.

An estimated 9 million users are expected to visit the tour. The "You + HP Experience" structure was designed and built by Infinity Marketing Team, Los Angeles.

--Kate Maddox

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