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BtoB

HP launches online video ads

Published on .

Palo Alto, Calif.—Hewlett-Packard Co. Wednesday launched new online video ads as part of its ongoing brand campaign, “The Computer Is Personal Again.” The ads, created by Goodby, Silverstein & Partners, San Francisco, are an extension of a TV campaign that broke in May. The ads drive users to a microsite, also developed by Goodby, Silverstein, for in-depth information.

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