Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


HP named official technology partner of NASCAR

Published on .

Daytona Beach, Fla.—Hewlett-Packard Co. announced a deal to become the official technology partner of NASCAR, extending its one-year relationship with the racing organization. Last year, HP partnered with NASCAR on the development of a Fan and Media Engagement Center, a technology center that provides data and real-time analysis of racing events to NASCAR fans and partners. Under the new arrangement, HP will continue to invest in FMEC and will also join NASCAR's Fuel for Business Council, an organization of more than 60 official NASCAR business partners. Financial terms of the deal were not disclosed.
Most Popular
In this article: