Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


HP names Saatchi & Saatchi, Goodby, Silverstein to roster

Published on .

Most Popular
New York--As a result of a global audit of its advertising and agencies, Hewlett-Packard Co. has selected roster agencies Saatchi & Saatchi and Goodby, Silverstein & Partners to handle an estimated $100 million global branding effort, according to The Wall Street Journal. HP has said the audit was intended to unify its brand message across its many divisions. The Journal reported, ``Goodby will lead strategic and creative, while Saatchi handles international markets and media.'' HP also said it will continue to use other agencies on its roster.
In this article: