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BtoB

HP names Saatchi & Saatchi, Goodby, Silverstein to roster

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New York--As a result of a global audit of its advertising and agencies, Hewlett-Packard Co. has selected roster agencies Saatchi & Saatchi and Goodby, Silverstein & Partners to handle an estimated $100 million global branding effort, according to The Wall Street Journal. HP has said the audit was intended to unify its brand message across its many divisions. The Journal reported, ``Goodby will lead strategic and creative, while Saatchi handles international markets and media.'' HP also said it will continue to use other agencies on its roster.
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