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BtoB

HP, Quark partner on software

Published on .

Duesseldorf, Germany--Hewlett-Packard announced an alliance with Quark, the widely used desktop publishing software, to simplify and enhance the creation, management and delivery of customized marketing communications.

Quark said it will release a new software, QuarkXClusive, that makes variable data publishing capabilities optimized for HP output devices available to users of QuarkXPress 6.

HP said the alliance would help its efforts to "make digital printing workflows seamless based on open standards with exceptional performance across multiple printing environments and devices."

--Carol Krol

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